its time to place action to begin the process of building your business. I believe your first step is finding your dream client! Yes, there is an action plan to take to finding the right fit for your business. Let’s break it down into some easy steps that you can apply to your business to create your dream career today!
Create services, prices, and the design of your space around your client’s needs and desires.
Does your dream client love wine, chill lounge music, the smell of sandalwood, and is obsessed with her hair extensions. You want to offer this vibe into your space. Make it a comfortable escape. A place she wants to chill at and spend her money.
Or maybe your vibe looks more like:
My dream client is a tea drinker who listens to jazz, love DIY projects like candles and sugar scrubs. She loves a pixie cut and appreciates doing good things to the earth like recycling and gardening.
Two very different people and vibes, am I right?
Change up your environment to attract your dream client. Even the music, beverage offer, and decor can draw the right people into your business.
No one wants a cheap look or cheap service
Create looks you want to do and price yourself according to what you think you deserve plus factor in your expenses. Your expenses on average will take away about 50% of your total. Just because you are operating your own business does not mean you have a net profit of 100%.
Expenses to factor in
Rent
Supplies
Taxes
Marketing/ Advertising
Questions to ask yourself:
Where does your client shop?
What purse does she carry?
How much was that purse?
Its Just a T-shirt…or is it?
Where does your client shop? What purse does she carry? How much was that purse?
It is about perception. A t-shirt is a t-shirt…or a Target t-shirt versus a soft crisp white t-shirt with a Gucci tag are total a different price tag with an attitude.
A haircut for $30 versus a haircut for $150 is two different experiences for two different clients. Now if you are charging over $100 for a haircut first off YOU GO, GIRL! And secondly, you better have the education to create a solid cut and an experience that will wow them. That being said you ethically should be wowing all of your awesome guests no matter what you charge. If cutting is YOUR JAM, then really hone in on your education and the way that you approach every haircut. Make it unique and make it an experience to WOW THEM!
So ask yourself
Is my environment attracting my dream client? ✔️
Is my pricing of services attracting my dream client? ✔️
Is my specialty service attracting my dream client? ✔️